In honor of National Women's Day, which took place on Sunday, March 8, NBC changed its iconic "The More You Know" public service announcements to "The More You See Her." The campaign -- created to increase accurate portrayals of women and girls in advertising, marketing, media, and entertainment -- will be featuring Days of our Lives star Deidre Hall (Marlena Evans).
According to Newscast Studio, the new PSAs began airing on Friday, March 6, and will continue for an entire year. In addition to Hall, the ads will feature other notable NBC faces, including Today anchors Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin, and Sheinelle Jones; Project Runway's Nina Garcia; This Is Us's Chris Sullivan; and many more.
NBC's "The More You Know" PSAs have been running for over three decades, having celebrated their 30th anniversary in 2019 with a new logo. The campaign has once again updated its logo for the "See Her" versions, but the spots will still use the familiar musical signature that the series has used for years.
A specific airdate for Hall's "The More You See Her" commercial hasn't been released, but fans can check out Savannah Guthrie's version below.
For more information on NBC's "The More You See Her" PSAs, which are being done in partnership with the Association of National Advertisers' "SeeHer" campaign, check out a preview clip released by Today below.
In honor of #InternationalWomensDay, "The More You Know" PSAs are getting a makeover! pic.twitter.com/dWegrhjiF0
- TODAY (@TODAYshow) March 6, 2020
Deidre Hall began playing DAYS' Marlena in 1976 and played the role until 1987. She returned in 1991 for a long stint that lasted until 2009. She once again returned to the NBC soap in 2011 and has been playing the iconic character since.
What do you think about NBC giving its "The More You Know" public service announcements a makeover for International Women's Day and the year ahead? What kind of message would you like to see come from DAYS' Deidre Hall? We want to hear from you -- so drop your comments in the Comments section below, tweet about it on Twitter, share it on Facebook, or chat about it on our Message Boards.
